FeltGIS, an innovative player in geographic information systems, has just launched its new brand manual. The new visual identity represents a significant transformation from the old design. Let's take a look at how FeltGIS has transitioned from its original appearance to a more modern and playful expression, in line with its ambitions for growth and innovation.

Before: A classic and strict style

From the previous brand manual, we saw a design that was strict and professional. The color palette was dominated by shades of blue, giving a sense of reliability and seriousness. The logo is simple and sleek, and the website is structured in a way that emphasizes functionality and user-friendliness. This approach has served FeltGIS well, especially in the B2B market where reliability and accuracy are crucial.

Main features of the old profile:

• Colors: Mainly blue-green and white.

• Logo: Simple, with two different shades of green.

• Layout: Structured and functional.

• Image use: Formal and directly related to the services.

Now: A playful and dynamic identity

With our new profile, FeltGIS is taking a significant step towards a more modern and dynamic brand. The new concept is both playful and colorful, reflecting the company’s forward-looking vision and commitment to innovation.

Core values and Design Philosophy

The new brand manual is based on three core values: Organic, Inventive, and Playful. These values are pervasive throughout the design and influence everything from color choices to layout and typography.

• Organic: The use of organic shapes and elements that subtly evoke nature. Round shapes and playful positions create a relaxed and natural aesthetic.

• Inventive: As a technology company in forestry, FeltGIS goes beyond the industry standard for usability and drives innovation and impact.

• Playful: Playful design elements that provide a sense of fun and creativity, engaging users with lively, dynamic elements that mimic nature and promote innovation.

Main features of the new profile:

• Colors: A richer palette that includes vibrant colors like green, red, and yellow, giving a fresh and energetic expression.

• Logo: Updated with the use of only one color for a simpler expression and more rounded edges for an organic feel.

• Layout: More open and airy, with a focus on visual appeal and user experience.

• Image use: More varied and inclusive, with images conveying activity, collaboration, and technology.

Why This Change?

This renewal is not just cosmetic; it reflects a strategic direction for FeltGIS. As a player in a rapidly evolving field, it is essential to show that the company is modern and adaptable. The new brand manual signals a greater openness to change and innovation, and a willingness to engage more with users in an emotional and inspiring way.

Benefits of the new profile:

• Improved user experience: The new layout and visual expression make the website more engaging and easy to navigate.

• Strengthened brand identity: The fresh colors and modern logo make FeltGIS stand out in the market.

• Increased appeal: The playful and dynamic style can attract a broader range of customers, including younger and more technology-oriented users.

Conclusion

FeltGIS's new brand manual represents an exciting development for the company. It demonstrates a willingness to embrace new trends and technologies while maintaining a strong commitment to quality and reliability. The new visual identity is not just a new look; it is a manifestation of FeltGIS's vision for the future. This shift will undoubtedly help the company reach new heights and expand its footprint in an increasingly competitive industry.